Guide, Tour, & Outfitter Insurance

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Real World Example

The most famous recall in history occurred in 1982-1983 when a pain relief medicine company recalled its highest selling product because someone had laced some of the pills with cyanide and seven people died. Over 31 million bottles of the product at a cost of over $100 million were recalled, and the recall was not even the fault of the company. According to The Christian Science Monitor, it was considered the first major product recall in the United States. Because of their amazing response and quick action, however, the company recovered quickly and the recall led to tamper-proof seals on medicine.